Etsy Is Going for Growth by Adding Marketplaces (3 of 3) (Tech Strategy – Daily Article)

Etsy is not just a single marketplace, but a collection of marketplaces that cater to different niches and communities. By acquiring and integrating new marketplaces, such as Reverb for musical instruments and Depop for fashion, Etsy is pursuing a growth strategy that leverages its core competencies and network effects. In this article, Jeff Towson analyzes the rationale and challenges of Etsy’s marketplace expansion strategy.

To access this post, you must log in as a member, purchase Subscriptions.

Etsy’s New Strategy Is About Increasing Differentiation and Engagement (2 of 3) (Tech Strategy – Daily Article)

Etsy is not just an online marketplace for handmade and vintage goods. It is also a platform that enables sellers and buyers to connect, create, and collaborate. In this article, we will explore how Etsy is pursuing differentiation and engagement as its core strategic drivers. We will also analyze its three key initiatives: Etsy Ads, Offsite Ads, and Star Seller Program.

Early Etsy Was a Great Example of Specialty Ecommerce. But Things Are Changing. (1 of 3) (Tech Strategy – Daily Article)

Etsy is a great example of specialty e-commerce, a type of online retail that focuses on a specific niche, customer segment, or product category. Specialty e-commerce platforms can create value by offering a curated selection, a distinctive user experience, and a loyal community of buyers and sellers. However, as the e-commerce market evolves, Etsy faces increasing competition, changing consumer preferences, and new regulatory risks.

6 Digital Concepts That Matter for Facebook Meta (2 of 3) (Tech Strategy – Daily Article)

Facebook is one of the most dominant digital platforms in the world, with over 2.8 billion monthly active users and 10 million advertisers. But what are the digital concepts that enable Facebook to achieve such scale and reach? This article explores six key concepts that matter for Facebook’s tech strategy: network effects, data network effects, platform business models, digital superpowers, digital dragons, and digital competition.

To access this post, you must log in as a member, purchase Subscriptions.

Facebook Meta is Mostly 4 Networks and 2 Platforms (Tech Strategy – Podcast 193)

Facebook Meta is not just one thing, but a collection of different products and services that work together to create a powerful tech ecosystem. In this podcast, Jeff Towson breaks down the four networks (Facebook, Instagram, WhatsApp, and Messenger) and two platforms (Oculus and Spark AR) that form the core of Meta’s strategy. He explains how each network and platform serves a different purpose, attracts a different audience, and generates a different revenue stream. He also analyzes the strengths and weaknesses of Meta’s approach, and what it means for the future of social media and augmented reality.

To access this post, you must log in as a member, purchase Subscriptions.

Facebook Meta is 4 Communications Networks, 2 Audience-Builders and Some Powerful Psych Hacking (1 of 3) (Tech Strategy – Daily Article)

Facebook Meta is one of the most fascinating and influential companies in the world. But what exactly is it? How does it create value and competitive advantages? In this article, Jeff Towson, a professor of investment and digital strategy, provides a comprehensive analysis of Facebook Meta’s business model. He reveals how the company operates four different communications networks, two audience builders, and some powerful psych-hacking techniques that shape user behavior and preferences. By understanding these aspects, you can gain a deeper insight into Facebook Meta’s current and future plans, as well as the implications for other businesses and society.