Alibaba’s 3 OMO Lessons for Magalu: How to Merge the Physical and Digital Worlds (2 of 2) (Tech Strategy – Daily Article)

Alibaba has three key lessons for Magalu, a Brazilian e-commerce company, on how to merge the physical and digital worlds to create a seamless customer experience. These lessons are:
1) Merge the physical and digital worlds to create a seamless customer experience.
2) Use data to personalize the customer experience.
3) Invest in technology to improve the customer experience.
The future of retail is OMO, and retailers that merge the physical and digital worlds will be the most successful.

Unveiling Baidu: How China’s Top Search Engine Thrives as a Learning Platform (1 of 3) (Tech Strategy – Daily Update)

Baidu, China’s leading search engine, is a “learning platform” that becomes smarter with increased user activity. Founded by Robin Li in 2000, it was designed to cater to search users, webpages, and advertisers. Baidu, like other learning platforms, can serve both human and digital agents, enhancing their service based on the overall and individual user activity.

The Rise of Alibaba in 10 Slides (1 of 2) (Tech Strategy – Daily Article)

Years ago, I started mapping out the evolution of Alibaba with pictures. I was having a hard time keeping all the moving parts in mind. And I was becoming more and more convinced that digital company development is path dependent. What comes next depends on what just happened. Microsoft is only capable of its current […]

Microsoft’s Azure Strategy Is “Two Platforms Plus Infrastructure” (1 of 2) (Tech Strategy – Daily Article)

Microsoft’s Azure strategy is to provide infrastructure and two platforms: Azure App Service and Azure Functions. Azure App Service is a fully managed platform that makes it easy to deploy and scale web applications. Azure Functions is a serverless platform that makes it easy to run code in response to events. These platforms can be used to build scalable and reliable cloud applications.

Elon Musk’s Strategy for Twitter is to Supercharge Performance – And Then 10x the Product (Tech Strategy – Podcast 145)

In this episode of the Tech Strategy podcast, Jeff Towson discusses Elon Musk’s strategy for Twitter and how he plans to supercharge performance and then 10x the product. He explains how Musk is using his experience with Tesla and SpaceX to inform his approach to social media and how this could change the way we use Twitter. Towson also talks about the potential benefits and risks of Musk’s strategy and how it could impact the future of social media.

Why Most Incumbents Should Forget About Platforms and Build Consumption Ecosystems (Tech Strategy – Podcast 144)

In this episode of the Tech Strategy podcast, Jeff Towson discusses why most incumbents should forget about platforms and build consumption ecosystems. He explains how consumption ecosystems are different from platforms and how they can help companies create more value for their customers. Towson also talks about the potential benefits and risks of consumption ecosystems and how companies can prepare for their impact.