What Is the Secret of Zoom’s Success in Video Communications? (Jeff’s Asia Tech Class – Podcast 21)

In this class, I talk about why Zoom has been so successful in video communications.

You can listen here or at iTunes, Google Podcasts and Himalaya.

Choose two options for why Zoom has been so successful.

  1. Good Product. Reliable, easy-to-use, high quality video communications.
  2. Viral service
  3. Collaboration / Coordination Platform
  4. Network Effect
  5. Switching Costs

Correction/Clarification: Zoom has been blocked in China for the last couple of months. I know lots of people who are using it because of coronavirus but that is via VPN. So not the same thing. I’m not sure if I mentioned that or said it wrong in the podcast.

This is part of Learning Goals: Level 3, with a focus on:
  • #14 Virality vs. Word of Mouth
  • #15 Collaboration, Coordination, and Standardization Platforms

Concepts for this class:

  • Digital Platforms: Collaboration / Coordination / Standardization
  • Word of Mouth vs.Virality
  • Network Effects
  • Switching Costs

Companies for this class:

  • Zoom


I write and speak about digital China and Asia’s latest tech trends.

I also teach Jeff’s Asia Tech Class, an online course and daily commentary for busy executives on Asia tech and China’s digital leaders.

  • My online class offers:
    • Deeper insights into workings of the tech giants of China and Asia.
    • Executive training in the strategies and tactics of advanced digital strategy.
    • A unique view from the ground – and behind the scenes – of digital China.
  • And the class is condensed to just 70 minutes a week – so even very busy executives can do it.

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