WeChat, TikTok and Capturing the Consumer Mind in a Digital Age (Jeff’s Asia Tech Class – Podcast 36)


In this class, I talk about the share of the consumer mind as a revenue competitive advantage. And how companies like WeChat and TikTok are changing this with digital tools.

You can listen here or at iTunes, Google Podcasts and Himalaya.

Related podcasts and articles:

This is part of Learning Goals: Level 6, with a focus on:
  • #24: Share of the Consumer Mind in a Digital Age

Concepts for this class:

  • Competitive Advantages
  • Share of the Consumer Mind
  • Switching Costs
  • Searching Costs
  • Temporary Supply-Demand Imbalances

Companies for this class:

  • TikTok / Douyin and Bytedance
  • WeChat and Tencent


I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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