WeChat, TikTok and Capturing the Consumer Mind in a Digital Age (Jeff’s Asia Tech Class – Podcast 36)

In this class, I talk about the share of the consumer mind as a revenue competitive advantage. And how companies like WeChat and TikTok are changing this with digital tools.

You can listen here or at iTunes, Google Podcasts and Himalaya.

Related podcasts and articles:

This is part of Learning Goals: Level 4-5, with a focus on:
  • #24: Share of the Consumer Mind in a Digital Age

Concepts for this class:

  • Competitive Advantages
  • Share of the Consumer Mind
  • Switching Costs
  • Searching Costs
  • Temporary Supply-Demand Imbalances

Companies for this class:

  • TikTok / Douyin and Bytedance
  • WeChat and Tencent


I write and speak about digital China and Asia’s latest tech trends.

I also teach Jeff’s Asia Tech Class, an online course and daily commentary for busy executives on Asia tech and China’s digital leaders.

  • My online class offers:
    • Deeper insights into workings of the tech giants of China and Asia.
    • Executive training in the strategies and tactics of advanced digital strategy.
    • A unique view from the ground – and behind the scenes – of digital China.
  • And the class is condensed to just 70 minutes a week – so even very busy executives can do it.

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