WeChat, TikTok and Capturing the Consumer Mind in a Digital Age (Jeff’s Asia Tech Class – Podcast 36)


In this class, I talk about the share of the consumer mind as a revenue competitive advantage. And how companies like WeChat and TikTok are changing this with digital tools.

You can listen here or at iTunes, Google Podcasts and Himalaya.

Related podcasts and articles:

This is part of Learning Goals: Level 6, with a focus on:
  • #24: Share of the Consumer Mind in a Digital Age

Concepts for this class:

  • Competitive Advantages
  • Share of the Consumer Mind
  • Switching Costs
  • Searching Costs
  • Temporary Supply-Demand Imbalances

Companies for this class:

  • TikTok / Douyin and Bytedance
  • WeChat and Tencent


I write and speak about digital competition and China / Asia’s leading tech companies.

My book Moats and Marathons details how to measure competitive advantage in digital businesses.

I also run Asia Tech Strategy, a podcast and subscription newsletter on the strategies of China / Asia tech companies.

My subscription newsletter offers:

Deeper insights into the strategies of the tech giants of China / Asia. I help investors see around the corner – both with tech giants and rising companies.​

See the big picture. Get a better understanding of Asia’s digital ecosystem. What are the important tech themes? What will the future look like? Where to hunt for opportunities?​

A unique view from on the ground of digital China / Asia.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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