Pedro Aidar is the former head of Craft and Specialty Beers for ABInbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos.

Video: How China Became Budweiser’s Innovation Frontier, Pedro Aidar, AB-Inbev China

(Youtube only, sorry. Link is here)

Thanks for watching. Below are other clips.

• AB-Inbev and Budweiser’s Clever Strategy for Beer in China – Pedro Aidar, AB-Inbev

• How AB-Inbev and Budweiser Won in China Beer – Pedro Aidar, AB-Inbev (Video)

• 5 Questions for Pedro Aidar of AB-Inbev About Beer in China (Video)

Cheers, jeff

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