Pedro Aidar is the former head of Craft and Specialty Beers for ABInbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos.
Video: How China Became Budweiser’s Innovation Frontier, Pedro Aidar, AB-Inbev China
(Youtube only, sorry. Link is here)
Thanks for watching. Below are other clips.
I write and speak about Chinese consumers and digital China.