Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos.
Video: AB-Inbev and Budwesier’s Clever Strategy for Beer in China, Pedro Aidar, ex AB-Inbev China
(Youtube only, sorry. Link is here)
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