Pedro Aidar was the former head of Craft and Specialty Beers for ABInbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos.
Video: How AB-Inbev and Budwesier Won in Beer in China, Pedro Aidar, ex AB-Inbev China
(Youtube only, sorry. Link is here)
Thanks for watching. Below is an interview I did with Pedro.
I write and speak about the fight for Chinese consumers and digital China.