How Budweiser and ABInbev Won in Beer in China – Pedro Aidar, ex ABInbev (Video)

Pedro Aidar was the former head of Craft and Specialty Beers for ABInbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos.

Video: How AB-Inbev and Budwesier Won in Beer in China, Pedro Aidar, ex AB-Inbev China

(Youtube only, sorry. Link is here)

Thanks for watching. Below is an interview I did with Pedro.

Cheers, jeff


I write and speak about the fight for Chinese consumers and digital China.

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