Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos.
Video: How AB InBev Doubled their Profits in China Beer (Youtube only, sorry. Link is here)
Thanks for watching. Below are other clips.
- How China Became Budweiser’s Innovation Center – Pedro Aidar, AB InBev (Video)
- AB-Inbev and Budweiser’s Clever Strategy for Beer in China – Pedro Aidar, AB-Inbev (Video)
- How AB-Inbev and Budweiser Won in China Beer – Pedro Aidar, AB-Inbev (Video)
5 Questions for Pedro Aidar of AB-Inbev About Beer in China (Video)
I write and speak about the fight for Chinese consumers and digital China.