How the Coronavirus Quarantine Economy Is Supercharging Taobao Live & the China Digital Consumer Network (Jeff’s Asia Tech Class – Podcast 19)

In this class, I talk about how live-streaming and KOLs (especially Taobao Live) are activating the China Digital Consumer Network (CDCN). And how the quarantine economy is supercharging this.

Correction. I mistakenly said Scott Gottlieb was former CDC head. I meant FDA.

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You can listen here or at iTunes, Google Podcasts and Himalaya.

China’s #1 live-streamer Viya is shown above. 🙂

I wrote more about this subject here (Why the #1 Business Solution to Coronavirus in China Is Live Streaming, Especially Taobao Live)

Learning Goal for this class:
  • #11 the Basics of CDCN, Social Media and KOLs

Concepts for this class:

  • China Digital Consumer Network
  • Networks and Ecosystems
  • Digital Platforms: Marketplaces
  • Social Media, Influencers and KOLs

Companies for this class:

  • JD / JD Live
  • Alibaba / Taobao Live

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I write, speak and consult about digital strategy and transformation.

My book Moats and Marathons details how to measure competitive advantage in digital businesses.

I also host Tech Strategy, a podcast and subscription newsletter on the strategies of the best digital companies in the US, China and Asia.

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Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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