In this class, I talk about how live-streaming and KOLs (especially Taobao Live) are activating the China Digital Consumer Network (CDCN). And how the quarantine economy is supercharging this.
Correction. I mistakenly said Scott Gottlieb was former CDC head. I meant FDA.
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You can listen here or at iTunes, Google Podcasts and Himalaya.
China’s #1 live-streamer Viya is shown above. 🙂
I wrote more about this subject here (Why the #1 Business Solution to Coronavirus in China Is Live Streaming, Especially Taobao Live)
- #11 the Basics of CDCN, Social Media and KOLs
Concepts for this class:
- China Digital Consumer Network
- Networks and Ecosystems
- Digital Platforms: Marketplaces
- Social Media, Influencers and KOLs
Companies for this class:
- JD / JD Live
- Alibaba / Taobao Live
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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.
I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.
My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.
Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.
