How the Coronavirus Quarantine Economy Is Supercharging Taobao Live & the China Digital Consumer Network (Jeff’s Asia Tech Class – Podcast 19)

In this class, I talk about how live-streaming and KOLs (especially Taobao Live) are activating the China Digital Consumer Network (CDCN). And how the quarantine economy is supercharging this.

You can listen here or at iTunes and Himalaya.

Correction. I mistakenly said Scott Gottlieb was former CDC head. I meant FDA.

China’s #1 live-streamer Viya is shown above. 🙂

I wrote more about this subject here (Why the #1 Business Solution to Coronavirus in China Is Live Streaming, Especially Taobao Live)

Learning Goal for this class:
  • #11 the Basics of CDCN, Social Media and KOLs

Concepts for this class:

  • China Digital Consumer Network
  • Networks and Ecosystems
  • Digital Platforms: Marketplaces
  • Social Media, Influencers and KOLs

Companies for this class:

  • JD / JD Live
  • Alibaba / Taobao Live

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I write and speak about digital China and Asia’s latest tech trends.

Please join my executive education course for deeper insights into China’s tech leaders. There is a 30-day free trial.

  • This online class offers:
    • Deeper insights into workings of the tech giants of China and Asia.
    • Executive training in the strategies and tactics of advanced digital strategy.
    • A unique view from the ground – and behind the scenes – of digital China.
  • And the class is condensed to just 70 minutes a week – so even very busy executives can do it via podcast at iTunes and Himalaya.

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