In this class, I talk about how live-streaming and KOLs (especially Taobao Live) are activating the China Digital Consumer Network (CDCN). And how the quarantine economy is supercharging this.
Correction. I mistakenly said Scott Gottlieb was former CDC head. I meant FDA.
But first…consider joining Tech Strategy, my podcast and subscription newsletter on the strategies of the best tech companies.
China’s #1 live-streamer Viya is shown above. 🙂
I wrote more about this subject here (Why the #1 Business Solution to Coronavirus in China Is Live Streaming, Especially Taobao Live)
- #11 the Basics of CDCN, Social Media and KOLs
Concepts for this class:
- China Digital Consumer Network
- Networks and Ecosystems
- Digital Platforms: Marketplaces
- Social Media, Influencers and KOLs
Companies for this class:
- JD / JD Live
- Alibaba / Taobao Live
I write, speak and consult about digital strategy and transformation.
My book Moats and Marathons details how to measure competitive advantage in digital businesses.
I also host Tech Strategy, a podcast and subscription newsletter on the strategies of the best digital companies in the US, China and Asia.
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