The coronavirus quarantine economy has supercharged the growth of live-streaming and KOLs (key opinion leaders) in China. Taobao Live, a live-streaming platform owned by Alibaba, has seen its user base and sales grow significantly in recent months. This trend is likely to continue as the Chinese economy reopens and consumers increasingly turn to digital channels for shopping and entertainment.
Jeffrey Towson shares his insights into the inner workings of Alibaba on Singles’ Day, the world’s largest online shopping event. He discusses how Alibaba uses data, technology, and logistics to execute its business strategy and deliver a world-class shopping experience to its customers. He also talks about the challenges of managing such a large event and how Alibaba is constantly innovating to improve its performance.