Joy Spreader and How to Think About KOL / Influencer Marketing (Asia Tech Strategy – Daily Update)

At the suggestion of a subscriber, I looked at Joy Spreader Interactive Technologies. It is a digital marketing company that rose on the back of China’s recent KOL / influencer frenzy. Joy Spreader itself is not that interesting of a company. And, to be blunt, there is very little I like about it from a […]
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