This is Part 1 about Pinduoduo and the idea of interactive / engagement-driven ecommerce. Our guests for this podcast were Matthew Brennan and Elliott Zaagman.

Elliott Zaagman is co-host the China Tech Investor podcast and a research and communications professional focused on China.

 

Matthew Brennan is Managing Director of the China Channel.

We discuss their whitepaper on Pinduoduo and interactive commerce, which is available at China Channel or can be downloaded directly here (Interactive Ecommerce Whitepaper 2020.08.10.)

You can listen here or at iTunes, Google Podcasts and Himalaya.

The 5 choices for explaining Pinduoduo’s success are:

1. First mover in a huge market. Got the right product at the right time in the right market.
2. Offered low cost (sometimes free) products to a frugal demographic.
3. Interactive / engagement-focused ecommerce.
4. Group buying and virality. The tie with WeChat.
5. Good execution and management.

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