This is Part 1 about Pinduoduo and the idea of interactive / engagement-driven ecommerce. Our guests for this podcast were Matthew Brennan and Elliott Zaagman.
Elliott Zaagman is co-host the China Tech Investor podcast and a research and communications professional focused on China.
Matthew Brennan is Managing Director of the China Channel.
The 5 choices for explaining Pinduoduo’s success are:
- First mover in a huge market. Got the right product at the right time in the right market.
- Offered low cost (sometimes free) products to a frugal demographic.
- Interactive / engagement-focused ecommerce.
- Group buying and virality. The tie with WeChat.
- Good execution and management.
Related podcasts and articles:
- Value for Money. The Power of Cheap and Free. Example of Digital Superpower #1: Dramatically improving the user experience.
- Interactive / Engagement-Focused Ecommerce
- Virality and Word of Mouth
Companies for this class:
Photo courtesy of Pinduoduo Media Assets (editorial, non-commercial use)
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