What is the Secret of Pinduoduo’s Success? With Matthew Brennan and Elliott Zaagman. (1 of 2) (Asia Tech Strategy – Podcast 45)

This is Part 1 about Pinduoduo and the idea of interactive / engagement-driven ecommerce. Our guests for this podcast were Matthew Brennan and Elliott Zaagman.

Elliott Zaagman is co-host the China Tech Investor podcast and a research and communications professional focused on China.

 

Matthew Brennan is Managing Director of the China Channel.

We discuss their whitepaper on Pinduoduo and interactive commerce, which is available at China Channel or can be downloaded directly here (Interactive Ecommerce Whitepaper 2020.08.10.)

You can listen here or at iTunes, Google Podcasts and Himalaya.

The 5 choices for explaining Pinduoduo’s success are:

  1. First mover in a huge market. Got the right product at the right time in the right market.
  2. Offered low cost (sometimes free) products to a frugal demographic.
  3. Interactive / engagement-focused ecommerce.
  4. Group buying and virality. The tie with WeChat.
  5. Good execution and management.
This is part of Learning Goals: Level 7-8, with a focus on:
  • #31: Introduction to Pinduoduo

Concepts for this class:

  • Value for Money. The Power of Cheap and Free. Example of Digital Superpower #1: Dramatically improving the user experience.
  • Interactive / Engagement-Focused Ecommerce
  • Virality and Word of Mouth

Companies for this class:

  • Pinduoduo

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I write, speak and consult about digital strategy and transformation.

My book Moats and Marathons details how to measure competitive advantage in digital businesses.

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Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

 

One thought on “What is the Secret of Pinduoduo’s Success? With Matthew Brennan and Elliott Zaagman. (1 of 2) (Asia Tech Strategy – Podcast 45)

  1. Kanat Rattnaniyompan

    August 31, 2020 at 7:37am

    Waiting for part 2. Love the content. It seems not easy for PDD to pivot from customer attention to spending. Chinese E-Commerce is far more advance than any country in the world.

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