Learning Goals: First Steps (i.e., Level 1)

Welcome to the class!

The approach for this class is steady, consistent progress, which is not unlike climbing a mountain. When you are looking up at a mountain, it can seem daunting. But it always begins with a couple of steps to get moving. That is the goal for today. To take the first steps.

There is now a Content Library, where you can see my overall digital strategy framework. And you can search by every concept I mention. There is also a Company Library, where you can search by company for articles and podcasts.

Start a Journal

As I said in the podcast, if you can’t write it, you don’t know it.

Forcing yourself to write down an idea (or an answer to a question) makes you be more active. And it forces you to really understand something. So you really want to keep a journal and write down your own explanations. It is also a good way to build out and record your thinking over time.

My own process is:

  • Take notes on my phone and on paper (while reading and listening to podcasts).
  • Screenshot these and put them in an online folder. I use Dropbox, which syncs to my laptop.
  • Over time, I re-write my notes into PowerPoint pages, which becomes my master list.

There are lots of ways to do this. But the important thing is to record what you are learning by writing it down. And to have an easy way to edit and add to this thinking over time.


For First Steps, there are just a few Learning Goals.

Learning Goal 31: Introduction to Pinduoduo


Learning Goal 28: Network Effects


Learning Goal 30: Ecosystems vs. Platforms


You should try to complete these in 2 weeks. But there is no hurry. Then go on to Level 2.

Leave a Reply