中国消费者的规模和财富持续稳步扩大。有关这一经济趋势的研究已很详尽。但人们经常忽略的一点是，这些消费者不断改变的行为正在经常性地影响着整个世界。 突然间，中国消费者心意的转变开始左右全球经济走势。未来几年，这种现象将日益引人瞩目。
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Starbucks Doesn’t Have A Serious Competitor in China. It’s Weird.
Uber spent $2B fighting with Chinese DidiChuxing. Adidas has been fighting Chinese Li-Ning and Anta for decades. And Apple is now struggling against multiple rising Chinese competitors,(Xiaomi, Huawei, Oppo, etc.). One thing you can always count on in China: A successful international company will inspire serious domestic competitors. So why doesn’t Starbucks have a serious […]
博比熊与三个赢得中国消费者的决定因素
以下内容摘自《一小时看懂中国消费者》一书。 “罗伯特·拉文（Robert Ravens）是一名澳大利亚农民，也是“博比熊”（Bobbie Bear）的发明者，他住在一个偏远的塔斯马尼亚农场，用田野上多余的薰衣草做出了一种泰迪熊，颜色是明亮的紫色，里面填充了一些小麦和一个暖袋，这种小熊放在微波炉中加热后，会散发出迷人的薰衣草芬芳，抱着它入睡能让人一夜好梦。拉文斯主要在网上和自家的农场礼品店中销售博比熊。
Why Bike-Sharing (Ofo, MoBike) Is Nothing Like Didi and Uber (i.e., Ride-Sharing).
When bike-sharing first emerged, it was proclaimed to be the newest frontier of China’s sharing economy. And following the big fight between Uber China and Didi, it was quickly compared to ride-sharing. But there’s a problem. Bike-sharing is not really sharing. It is not part of the sharing economy. Bike-sharing does not have a network effect (yet). […]
Two Threats to the Big China Dreams of Zara and H&M
H&M and Zara are two companies I pay a lot of attention to in China. They have great business models. Fast fashion is really impressive in general. They are popular with Chinese consumers. They are both following market leader Uniqlo in terms of expansion into second and third tier cities. They seem to be growing […]
The Very Symbolic Collision of Sotheby’s-Christie’s and Poly-Guardian in China Art (Pt 2 of 2)
*The following is an excerpt from our One Hour China Consumer Book (which is available here.). In Part 1, I told about how Christie’s and Sotheby’s have been involved in Chinese art for decades – and have recently entered China directly. This puts them in basically the wild west of the art world. Part 1 […]
The Adventures of Sotheby’s and Christie’s in the Wild West of Chinese Art (Pt 1 of 2)
*The following is an excerpt from our One Hour China Consumer Book (which is available here.). “In September 2013, premier art auction house Christie’s held its first-ever auction in China. They have had a representative office in Shanghai since 1994. And they have been running auctions out of Hong Kong for decades. But this small […]
The Growing Supply-Demand Gap at the Center of Chinese Healthcare (Part 1 of 2)
Private health insurance is arguably both the biggest and the most vexing opportunity in China today. The need is clear. Increasingly wealthy Chinese consumers are growing increasingly frustrated with the public healthcare system. And growing but still nascent private hospitals are struggling to find larger and more stable revenue flows. But while local and foreign […]
My Favorite China Articles for August 2017
Hello from Peking University, It has been a summer full of news about Chinese bike-sharing. Mobike and Ofo are going global (UK, Italy, Japan) and their media coverage has been almost overwhelming. I have been looking at these and other Chinese “sharing economy” companies a lot. And I just did a visit to Mobike’s headquarters […]
The Awesome But Mostly Unknown Story of Carlsberg Beer in China (Pt 2 of 2)
*The following is an excerpt from our One Hour China Consumer Book (which is available here.). Part 1 of this story is here. Sunny and Carlsberg Leave China Sunny Wong joined Carlsberg China as a sales manager in 1987, six years after Carlsberg had opened its first China brewery (in Hong Kong ). Carlsberg’s first […]