Phase 2 of the Alibaba Ecommerce Training Program included classes at Alibaba headquarters in Hangzhou and visits to the frontlines of livestreaming at RunXing Group, home of major livestreamer Dan Dan who has 120 million followers and generated billions in GMV. Agentic commerce is an escalating arms race as AI agents change user decision pathways, enable agent-to-agent transactions, and intensify competition for brands and merchants. Livestreamers stand out as particularly powerful KOLs due to their interactive impact, according to this digital AI transformation strategy overview from digital AI strategy consultant Jeffrey Towson.






