“In Podcast 149, Jeff Towson shares valuable insights into the digital transformation journey of leading CPG brands like AB InBev, Nike, and Ze Delivery. He outlines four essential rules that these brands follow for successful digital transition. This discussion provides a roadmap for other CPG brands looking to enhance their digital presence.
Digital strategy consultant Jeffrey Towson analyzes the digital transformation strategies of AB InBev and Zé Delivery, highlighting the importance of a clear digital vision and a willingness to experiment. By embracing a digital-first mindset, these companies have achieved remarkable success in their respective industries. In this article, Towson breaks down the key takeaways from their approaches to inform your own digital transformation strategy.
Discover how AB InBev and Ze Delivery are revolutionizing the ecommerce scene in the beverage industry in this engaging podcast by Jeffrey Towson. Gain insights into the innovative strategies these companies are employing to disrupt traditional models. This is a must-read for anyone interested in ecommerce trends, tech innovations, and the rapidly evolving beverage market.
Ze Delivery’s success can be attributed to its unique business model, which has enabled the company to thrive in a competitive market. Digital strategy consultant Jeffrey Towson breaks down the key components of Ze Delivery’s model and what makes it effective. By understanding Ze Delivery’s approach, businesses can gain valuable insights into crafting their own digital transformation strategy.
In Part 1, I asked how Chinese State-owned beer companies won in a business with no real government interests. That’s an unusual outcome and I wanted to figure out how it happened. My explanation is that Chinese beer SOEs won mostly by being early to market and by being better at acquiring small, legacy State-owned […]
Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: How AB InBev Doubled their Profits in China […]
Pedro Aidar is the former head of Craft and Specialty Beers for ABInbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: How China Became Budweiser’s Innovation Frontier, Pedro Aidar, […]
Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: AB-Inbev and Budwesier’s Clever Strategy for Beer in […]
Pedro Aidar was the former head of Craft and Specialty Beers for ABInbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: How AB-Inbev and Budwesier Won in Beer in […]
Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He has a tremendous vantage point into the changing beer and alcohol of market of China, in particular into the emergence of craft beers. I sat down with Pedro and asked him my standard five questions […]