Etsy is not just an online marketplace for handmade and vintage goods. It is also a platform that enables sellers and buyers to connect, create, and collaborate. In this article, we will explore how Etsy is pursuing differentiation and engagement as its core strategic drivers. Digital strategy consultant Jeffrey Towson analyzes its new innovation initiatives.
Etsy is a great example of specialty e-commerce, a type of online retail that focuses on a specific niche, customer segment, or product category. Specialty e-commerce platforms can create value by offering a curated selection, a distinctive user experience, and a loyal community of buyers and sellers. However, digital strategy consultant Jeffrey Towson details how Etsy is facing increasing competition, changing consumer preferences, and new innovation challenges.
TikTok Shop is a new feature that allows users to buy and sell products directly on the app. It is a major challenge for Etsy, the leading online marketplace for handmade and vintage goods. TikTok Shop has several advantages over Etsy, such as its massive and engaged user base, its personalized and addictive content, and its strong social network effects.
In this episode of the Tech Strategy Podcast, Jeff Towson discusses the three things he is watching for on Singles’ Day. Tune in to learn more about the world’s largest shopping event and how it is shaping the future of retail.
This is Part 2 of my questions for Alibaba on Singles’ Day. Part 1 is located here. Question 5: What Are the Next Hard-to-Replicate Physical Assets? Alibaba is a competitive fortress. This comes from multiple factors like network effects, consumer habits, economies of scale (particularly in logistics), complementary platforms (especially in financial services), data advantages […]
Singles’ Day is one of the biggest shopping events in the world, generating billions of dollars in sales for Alibaba. But as competition heats up and consumer behavior changes, Alibaba faces new challenges in maintaining its dominance. In this article, Jeff Towson asks 7 questions to Alibaba about Singles’ Day and explores how it has evolved over time.
Last week, I had the pleasure of interviewing Lazada CEO James Dong and CTO Howard Wang. We discussed their tech strategy and how they plan to stay ahead of the competition. Here are my three key takeaways from the conversation. First, Lazada is focused on building a strong ecosystem of services around its core e-commerce platform. Second, the company is investing heavily in logistics and fulfillment to improve delivery times and customer satisfaction. Finally, Lazada is exploring new technologies like AI and machine learning to enhance the customer experience and drive growth.
Lazada is one of the most successful e-commerce platforms in Southeast Asia, serving millions of customers and sellers across six countries. In this article, you will learn from the interview with Lazada CTO Howard Wang, who shares his insights on the technical challenges and solutions of e-commerce in the region. You will also find out how he implements his tech strategy and best practices to ensure scalability, reliability, and security of the platform.
Lazada is one of the leading e-commerce platforms in Southeast Asia, with operations in six countries and over 80 million active customers. In this article, you will learn from the interview with Lazada CEO James Dong, who shares his views on the challenges and opportunities of e-commerce in the region. You will also discover how he applies his tech strategy and business model to create value for customers, sellers, and partners.
JD.com is making a big strategic move into the low-cost market. This is the second of three articles on their tech strategy. The article discusses JD’s long-term vision and how it has shaped the company’s growth.