What Xiaomi Can Learn About Strategy from Apple and Amazon (Tech Strategy – Podcast 130)


This week’s podcast is about Xiaomi and ongoing strategy changes and moves. This is a good case for my 6 levels of digital competition. It takes apart the situation fairly effectively. And Apple and Amazon provide good counter-examples.

You can listen to this podcast here or at iTunes and Google Podcasts.

Here are 6 levels of digital competition.

Here’s Amazon strategy description (from 10k).


Related articles:

From the Concept Library, concepts for this article are:

  • 6 Levels of Digital Competition
  • SMILE Marathon

From the Company Library, companies for this article are:

  • Xiaomi
  • Amazon
  • Apple

Photo by Zana Latif on Unsplash


I write, speak and consult about digital strategy and transformation.

My book Moats and Marathons details how to measure competitive advantage in digital businesses.

I also host Tech Strategy, a podcast and subscription newsletter on the strategies of the best digital companies in the US, China and Asia.

This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.


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