Network effects are a powerful force in the digital world. They can help businesses to grow quickly and to become dominant players in their markets. However, network effects are not the only factor that is important for success in the digital world. Businesses also need to focus on growth and unit economics.
“In Podcast 149, Jeff Towson shares valuable insights into the digital transformation journey of leading CPG brands like AB InBev, Nike, and Ze Delivery. He outlines four essential rules that these brands follow for successful digital transition. This discussion provides a roadmap for other CPG brands looking to enhance their digital presence.
Digital strategy consultant Jeffrey Towson analyzes the digital transformation strategies of AB InBev and Zé Delivery, highlighting the importance of a clear digital vision and a willingness to experiment. By embracing a digital-first mindset, these companies have achieved remarkable success in their respective industries. In this article, Towson breaks down the key takeaways from their approaches to inform your own digital transformation strategy.
I recently visited Mercado Libre’s headquarters outside of Sao Paolo and had some interesting discussions with management. It was a great visit and Mercado Libre is really an interesting company in terms of strategy. The core ecommerce business is what you would expect for a large regional, multi-country marketplace. And the expansion from ecommerce into […]
In this episode of the Tech Strategy podcast, Jeff Towson discusses Elon Musk’s strategy for Twitter and how he plans to supercharge performance and then 10x the product. He explains how Musk is using his experience with Tesla and SpaceX to inform his approach to social media and how this could change the way we use Twitter. Towson also talks about the potential benefits and risks of Musk’s strategy and how it could impact the future of social media.
Elon Musk had an all hands meeting and Q&A at Twitter this week. It was in the Verge. That transcript, plus his frequent comments on Twitter, give a pretty solid picture of his priorities for Twitter right now. Based on this, I have put together a breakdown of his strategy. I think it fits well […]
In this episode of the Tech Strategy podcast, Jeff Towson discusses why most incumbents should forget about platforms and build consumption ecosystems. He explains how consumption ecosystems are different from platforms and how they can help companies create more value for their customers. Towson also talks about the potential benefits and risks of consumption ecosystems and how companies can prepare for their impact.
Master the art of consumer engagement with Jeff Towson’s ‘9 Digital Business Models: An Intro to Consumption Ecosystems.’ Learn the frameworks that have reshaped how we approach consumer interaction and loyalty in the digital era. A must-read for CEOs and executives aiming to maximize consumer value and drive long-term success.
Ze Delivery’s success can be attributed to its unique business model, which has enabled the company to thrive in a competitive market. Digital strategy consultant Jeffrey Towson breaks down the key components of Ze Delivery’s model and what makes it effective. By understanding Ze Delivery’s approach, businesses can gain valuable insights into crafting their own digital transformation strategy.
Uncover the three significant digital shifts revolutionizing the retail and ecommerce sectors in this comprehensive podcast by Jeffrey Towson. This episode offers a deep dive into these transformative changes and what they mean for the industry’s future. If you’re passionate about retail and ecommerce, this insightful discussion is a must-read.