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From Data-Driven Personalization to “Wow Experiences”: The Lessons from Coupang and Xiaomi. (2 of 2) (Tech Strategy – Daily Article)
In Part 1, I teed up a couple of related digital concepts: Personalization. A good example of this is Shein. They are taking personalization further up the supply chain to product development. This, in theory, can become the “market of one”. Economies of Scope (vs. Scale). Good examples here are Unilever and Sony. Improving the […]