Two Frameworks for Predicting Tech Disruption (Tech Strategy – Podcast 126)


This week’s podcast is about digital disruption. It’s a big and difficult topic for management teams. And it usually leads to discussion about innovation. Here are 2-3 frameworks for how to think about it.

Correction: I said Daily Mail in the podcast. I meant Daily Journal.

You can listen to this podcast here or at iTunes and Google Podcasts.

Andreesen-Horowitz’s 4 Stages of Disruption

  1. Disruption of incumbent
  2. Rapid and linear evolution
  3. Appealing convergence
  4. Complete reimagination

My standard disruption questions:

  • Impact: Is the impact on my 6 levels predictable?
  • Probability: How how is it for management to hard to pull off this strategy?


Related articles:

From the Concept Library, concepts for this article are:

  • Sustaining vs. Disruptive Innovation / Clayton Christensen
  • Andreesen-Horowitz’s 4 stages of disruption

From the Company Library, companies for this article are:

  • Barnes and Noble
  • Daily Journal

Photo by Jp Valery on Unsplash


I write, speak and consult about digital strategy and transformation.

My book Moats and Marathons details how to measure competitive advantage in digital businesses.

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