Two Frameworks for Predicting Tech Disruption (Tech Strategy – Podcast 126)


This week’s podcast is about digital disruption. It’s a big and difficult topic for management teams. And it usually leads to discussion about innovation. Here are 2-3 frameworks for how to think about it.

Correction: I said Daily Mail in the podcast. I meant Daily Journal.

You can listen to this podcast here or at iTunes and Google Podcasts.

Andreesen-Horowitz’s 4 Stages of Disruption

  1. Disruption of incumbent
  2. Rapid and linear evolution
  3. Appealing convergence
  4. Complete reimagination

My standard disruption questions:

  • Impact: Is the impact on my 6 levels predictable?
  • Probability: How how is it for management to hard to pull off this strategy?


Related articles:

From the Concept Library, concepts for this article are:

  • Sustaining vs. Disruptive Innovation / Clayton Christensen
  • Andreesen-Horowitz’s 4 stages of disruption

From the Company Library, companies for this article are:

  • Barnes and Noble
  • Daily Journal

Photo by Jp Valery on Unsplash


I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.


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