Hey.

I’ve written 3 best-selling business books, two of which hit #1 (One Hour China, One Hour Consumer China).

I’m starting to write a new book and am documenting / vlogging the process. Hopefully this will be of help to anyone working on a book – or thinking of doing so. Please follow along and write your own. 🙂

Here is the first video. On Youtube here. And on Tencent Video here.

Step 1 is here.

Step 3: Build Two Assets Long Term is here.

Step 4: Build a Content Team is here.

Step 5: Build a Marketing Team is here.

Step 6: Do a Team Outine is here.

Cheers, jeff

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I write and speak about digital China and Chinese consumers.