How to Write a #1 Business Book. Step 2: Go Direct to Readers (Video)

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Hey.

I’ve written 3 best-selling business books, two of which hit #1 (One Hour China, One Hour Consumer China).

I’m starting to write a new book and am documenting / vlogging the process. Hopefully this will be of help to anyone working on a book – or thinking of doing so. Please follow along and write your own. 🙂

Here is the first video. On Youtube here. And on Tencent Video here.

Step 1 is here.

Step 3: Build Two Assets Long Term is here.

Step 4: Build a Content Team is here.

Step 5: Build a Marketing Team is here.

Step 6: Do a Team Outine is here.

Cheers, jeff

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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