How to Write a #1 Business Book. Step 4: Build A Content Team (Video)


I’ve written 3 best-selling business books, two of which hit #1 (One Hour China, One Hour Consumer China).

I’m starting to write a new book and am documenting / vlogging the process. Hopefully this will be of help to anyone working on a book – or thinking of doing so. Please follow along and write your own. ?

Here is the next video. On Youtube here. And on Tencent Video here.

Step 1 is here.

Step 2 is here.

Step 3: Build Two Long-Term Assets is here.

Step 4: Build a content team. Link is here.

Step 5: Build a marketing team. Link is here.

Step 6: Do a team outline. Link is here.

Step 7: Write the first draft in 3 weeks. Link is here.

Step 8: Present your thinking publicly. Link is here.

Cheers, jeff


I write and speak about digital competition and China / Asia’s leading tech companies.

My book Moats and Marathons details how to measure competitive advantage in digital businesses.

I also run Asia Tech Strategy, a podcast and subscription newsletter on the strategies of China / Asia tech companies.

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