6 Digital Concepts That Matter for Facebook Meta (2 of 3) (Tech Strategy – Daily Article)

Facebook is one of the most dominant digital platforms in the world, with over 2.8 billion monthly active users and 10 million advertisers. But what are the digital concepts that enable Facebook to achieve such scale and reach? This article explores six key concepts that matter for Facebook’s tech strategy: network effects, data network effects, platform business models, digital superpowers, digital dragons, and digital competition.

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Facebook Meta is Mostly 4 Networks and 2 Platforms (Tech Strategy – Podcast 193)

Facebook Meta is not just one thing, but a collection of different products and services that work together to create a powerful tech ecosystem. In this podcast, Jeff Towson breaks down the four networks (Facebook, Instagram, WhatsApp, and Messenger) and two platforms (Oculus and Spark AR) that form the core of Meta’s strategy. He explains how each network and platform serves a different purpose, attracts a different audience, and generates a different revenue stream. He also analyzes the strengths and weaknesses of Meta’s approach, and what it means for the future of social media and augmented reality.

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Facebook Meta is 4 Communications Networks, 2 Audience-Builders and Some Powerful Psych Hacking (1 of 3) (Tech Strategy – Daily Article)

Facebook Meta is one of the most fascinating and influential companies in the world. But what exactly is it? How does it create value and competitive advantages? In this article, Jeff Towson, a professor of investment and digital strategy, provides a comprehensive analysis of Facebook Meta’s business model. He reveals how the company operates four different communications networks, two audience builders, and some powerful psych-hacking techniques that shape user behavior and preferences. By understanding these aspects, you can gain a deeper insight into Facebook Meta’s current and future plans, as well as the implications for other businesses and society.

Threads Will Beat Twitter (Assuming Good Engagement and Product Market Fit) (Tech Strategy – Podcast 171)

In this episode of the Tech Strategy Podcast, Jeff Towson explores the potential of Threads to surpass Twitter, given the right product-market fit. He provides a detailed analysis of both platforms, their strengths, weaknesses, and potential growth trajectories. Don’t miss this insightful discussion on the future of social media platforms.

The Winners and Losers in ChatGPT (Tech Strategy – Daily Article)

Key concepts for this article: The Brutal Economics of Digital / Information Audience-Builder Platforms *** ChatGPT and large language models (LLM) have everyone talking. The ChatGPT prototype launched on November 30 is stunning. ChatGPT, which stands for Generative Pre-Trained Transformer, is basically a superpowered chatbot built on top of OpenAI’s GPT-3.5 suite of large language […]

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The Rise of Alibaba in 10 Slides (1 of 2) (Tech Strategy – Daily Article)

Years ago, I started mapping out the evolution of Alibaba with pictures. I was having a hard time keeping all the moving parts in mind. And I was becoming more and more convinced that digital company development is path dependent. What comes next depends on what just happened. Microsoft is only capable of its current […]

Elon Musk’s Strategy for Twitter is to Supercharge Performance – And Then 10x the Product (Tech Strategy – Podcast 145)

In this episode of the Tech Strategy podcast, Jeff Towson discusses Elon Musk’s strategy for Twitter and how he plans to supercharge performance and then 10x the product. He explains how Musk is using his experience with Tesla and SpaceX to inform his approach to social media and how this could change the way we use Twitter. Towson also talks about the potential benefits and risks of Musk’s strategy and how it could impact the future of social media.