In Part 1, I teed up a couple of related digital concepts: Personalization. A good example of this is Shein. They are taking personalization further up the supply chain to product development. This, in theory, can become the “market of one”. Economies of Scope (vs. Scale). Good examples here are Unilever and Sony. Improving the […]
Last week, I was giving a talk in Shanghai about the digitization of manufacturing. And how this is creating a data ecosystem that connects consumers, retailers, logistics and manufacturing. This is something that Alibaba has been focused on with New Manufacturing. Their XunXi project is about being able to respond in real time to changing […]
Delve into an insightful discussion with Huawei’s Ex-Chairman, Guo Ping, in an exclusive interview conducted by Jeffrey Towson. Explore Guo Ping’s unique perspectives on the interplay between managing people and implementing rules and systems. This article provides invaluable insights into the leadership strategies that have shaped one of the world’s leading tech companies.
Network effects are a powerful force in the digital world. They can help businesses to grow quickly and to become dominant players in their markets. However, network effects are not the only factor that is important for success in the digital world. Businesses also need to focus on growth and unit economics.
“In Podcast 149, Jeff Towson shares valuable insights into the digital transformation journey of leading CPG brands like AB InBev, Nike, and Ze Delivery. He outlines four essential rules that these brands follow for successful digital transition. This discussion provides a roadmap for other CPG brands looking to enhance their digital presence.
Digital strategy consultant Jeffrey Towson analyzes the digital transformation strategies of AB InBev and Zé Delivery, highlighting the importance of a clear digital vision and a willingness to experiment. By embracing a digital-first mindset, these companies have achieved remarkable success in their respective industries. In this article, Towson breaks down the key takeaways from their approaches to inform your own digital transformation strategy.
I recently visited Mercado Libre’s headquarters outside of Sao Paolo and had some interesting discussions with management. It was a great visit and Mercado Libre is really an interesting company in terms of strategy. The core ecommerce business is what you would expect for a large regional, multi-country marketplace. And the expansion from ecommerce into […]
In this episode of the Tech Strategy podcast, Jeff Towson discusses Elon Musk’s strategy for Twitter and how he plans to supercharge performance and then 10x the product. He explains how Musk is using his experience with Tesla and SpaceX to inform his approach to social media and how this could change the way we use Twitter. Towson also talks about the potential benefits and risks of Musk’s strategy and how it could impact the future of social media.
Elon Musk had an all hands meeting and Q&A at Twitter this week. It was in the Verge. That transcript, plus his frequent comments on Twitter, give a pretty solid picture of his priorities for Twitter right now. Based on this, I have put together a breakdown of his strategy. I think it fits well […]
In this episode of the Tech Strategy podcast, Jeff Towson discusses why most incumbents should forget about platforms and build consumption ecosystems. He explains how consumption ecosystems are different from platforms and how they can help companies create more value for their customers. Towson also talks about the potential benefits and risks of consumption ecosystems and how companies can prepare for their impact.