China’s consumers are now a 1 billion person digital network. This is a massive shift from the past when China’s consumers were largely disconnected from each other. This article explores the implications of this massive digital network for China’s economy and the world.
Category Archives: China Digital Consumer Network
Don’t Overvalue Cool China Tactics: Community Group Buying, Blind Boxes and Influencer Marketing. (Tech Strategy – Podcast 77)
In this podcast, Jeffrey Towson discusses the short-term tactics that are popular in China, such as community group buying, blind boxes and influencer marketing. He argues that investors should not overvalue these tactics, as they are not sustainable in the long term.
Joy Spreader and How to Think About KOL / Influencer Marketing (Tech Strategy – Daily Article)
At the suggestion of a subscriber, I looked at Joy Spreader Interactive Technologies. It is a digital marketing company that rose on the back of China’s recent KOL / influencer frenzy. Joy Spreader itself is not that interesting of a company. And, to be blunt, there is very little I like about it from a […]
Ruhnn Holding’s 3 Strategy Lessons for Digital Asia (Jeff’s Asia Tech Class – Daily Update)
Ruhnn Holding is a Chinese company that not many people follow. Based in Hangzhou, tied with Alibaba and vaguely described as a talent agency and/or social commerce company, it’s a strange animal. And it is currently being taken private and off the US exchanges (maybe). But the company is fascinating and has some really important […]
5 Trends That Will Power Digital China / Asia for the Next Decade (Tech Strategy – Podcast 54)
In this podcast, Jeffrey Towson discusses the five biggest trends in digital China and Asia for 2020-2030. These trends include the rise of smart devices, smart IoT logistics platforms, new manufacturing, smart cities, and digital finance. Towson believes that China and Asia will become the world’s largest and most innovative digital ecosystem in the next decade.
Will Farfetch or Secoo Win in Luxury Ecommerce in China? (Tech Strategy – Podcast 38)
In this podcast, Jeffrey Towson discusses the competitive landscape between Farfetch and Secoo in the luxury e-commerce market in China. He argues that Farfetch has the global reach and brand recognition, while Secoo has the strong local presence and relationships with luxury brands. Towson believes that the winner of this race will depend on which company can execute its strategy better and adapt to the ever-changing Chinese market.
The Next Big Trends in Chinese E-Commerce (Jeff’s Asia Tech Class – Daily Lesson / Update)
There was an interesting report about China ecommerce trends released by Coresight Research, which specializes in retail meets tech consulting. It’s run by Deborah Weinswig, who I’ve crossed paths with a few times in the last couple of years. I find their research to be very data-driven and generally close to my own thinking. So […]
Why Asia and Meituan Are Better At Food Delivery, Tencent’s Awesome Financials (Daily Lesson – Jeff’s Asia Tech Class)
Two topics for Today’s Update / Lesson. Tencent Quarterly Results Are Awesome, Yet Again It’s almost boring how these digital giants keep putting up fantastic numbers. Numbers that any other business would dream of. Most businesses are long, hard slogs where you struggle and struggle. Margins are usually small. And growth is difficult and expensive. […]
What Is the Secret of TikTok / Douyin’s Success? (Tech Strategy – Podcast 20)
Jeffrey Towson, a China tech expert, believes that TikTok’s success is due to its addictiveness, ease of use, and highly shareable content. He also credits the app’s ability to tap into China’s growing digital consumer network.
Why the #1 Business Solution to Coronavirus in China Is Live Streaming, Especially Taobao Live (Pt 1 of 2)
Three big things are happening in digital China right now. The coronavirus is radically altering the behavior of hundreds of millions of consumers (and businesses), resulting in what is being called the quarantine economy. Everyone is trying to move from in-person to digital interactions. This shift to digital interactions is supercharging and rapidly evolving China’s […]