In Part 1 and Part 2, I gave some background on sports apparel in China and detailed my visit to the first Tmall – Intersport store in Beijing. It was pretty great. With lots of new digital initiatives. Note: the above picture is what happens when you change the gender setting on the magic mirror. […]
Several years ago, I got a message (via LinkedIn) from Robin Trebbe, who was at that time the Managing Director for China / Asia Pacific for Intersport International. They had a new project with Alibaba that was trying to digitize the sports apparel business. I jumped at the chance to do a visit. Note: I […]