I have been giving you lots of frameworks and concepts. And after a while, it can all get kind of confusing. Is this new software critical for my business? Is this new business model going to seriously impact our industry? Is this like Amazon completely disrupting retail? Is this more like Mobike, which was nice […]
Virality, viral loops, incentives and digital word of mouth all get sort of mixed together. They are all growth mechanisms for digital businesses. And they are all about taking advantage of the connections between digitized users. These growth mechanisms, based on the connections between consumers, have become increasingly important for both digital and traditional businesses. […]
Pinduoduo (PDD) has really stood out in digital – both for its ability to break into a market dominated by Alibaba and JD and for the stunning speed of its growth. Founded in 2015, PDD has grown to +800M users in six years. It grew to +$9B in revenue. Upon reaching a +$100B market cap, […]
In this podcast, Jeffrey Towson discusses the short-term tactics that are popular in China, such as community group buying, blind boxes and influencer marketing. He argues that investors should not overvalue these tactics, as they are not sustainable in the long term.
Pinduoduo is a Chinese e-commerce platform that has grown rapidly in recent years. The company’s unique business model, which focuses on group buying and social media, has helped it to reach a large number of users in China. However, Pinduoduo faces challenges from competition and regulation.
Pinduoduo is a Chinese e-commerce platform that has grown rapidly in recent years. The company’s unique business model, which focuses on group buying and social media, has helped it to reach a large number of users in China. Pinduoduo’s target market is lower-income consumers who are looking for low-cost products. The company’s growth strategy has been to focus on rural areas and smaller cities in China.
There was an interesting report about China ecommerce trends released by Coresight Research, which specializes in retail meets tech consulting. It’s run by Deborah Weinswig, who I’ve crossed paths with a few times in the last couple of years. I find their research to be very data-driven and generally close to my own thinking. So […]
Zoom is a video communications company that has seen explosive growth in recent years. In this episode of Jeff’s Asia Tech Class, Jeffrey Towson discusses the factors that contributed to Zoom’s success. He talks about the company’s early focus on usability, its ability to scale quickly, and its strong marketing campaign.
This past week, I’ve been talking about TikTok and Alibaba’s Tudou-Youku as examples of “audience builder” digital platforms. These are +2 sided platform that connect content creators (who want an audience and other things) with viewers (who want entertainment or other types of content.) And I’ve argued that audience builders are actually more fluid and […]
Jeffrey Towson, a China tech expert, believes that TikTok’s success is due to its addictiveness, ease of use, and highly shareable content. He also credits the app’s ability to tap into China’s growing digital consumer network.