Snowflake, Alibaba and My 3 Favorite Cloud Business Models (Tech Strategy – Podcast 141)


This week’s podcast is about cloud business models. It’s a complicated and evolving subject. But I am trying to identify good cloud business models that aren’t obvious (like AWS, Azure and Google Cloud). Alibaba Cloud and Snowflake are examples.

You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.

Here is an example of an innovation platform.

Here is an example of a Coordination, Collaboration and Standardization (CCS) Platform:

Here are four sub-types of Coordination Platforms.

  • Communication. Zoom, Slack, etc.
  • Data Intelligence. Snowflake and Confluent.
  • Team Projects. Manual and complicated projects like architecture, media creation, software development.
  • Operational Automation.

Here are cloud business models I like:

  • Innovation platforms
  • Coordination platforms (especially when combined with innovation platforms).
  • Vertical solutions


Related articles:

From the Concept Library, concepts for this article are:

  • Platforms: Coordination
  • Platforms: Innovation
  • Cloud services

From the Company Library, companies for this article are:

  • Alibaba Cloud
  • Snowflake

Photo by C Dustin on Unsplash


I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

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