Why GE Failed in Digital (For Now) (Tech Strategy – Podcast 128)


This week’s podcast is about GE and their big digital transformation initiative from 2011-2018. However, I am not a GE expert by any stretch. I am just presenting a very simplified version of their digital initiatives (from case studies) for a discussion about digital transformation.

You can listen to this podcast here or at iTunes and Google Podcasts.

Here’s my playbook for the digital transformation of an incumbent.



Related articles:

From the Concept Library, concepts for this article are:

  • Digital Transformation
  • Industrial Internet / IIoT
  • Digital Operating Basics

From the Company Library, companies for this article are:

  • GE

Photo by Kind and Curious on Unsplash


I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.


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