Pedro Aidar is the former head of Craft and Specialty Beers for ABInbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos.

Video: How China Became Budweiser’s Innovation Frontier, Pedro Aidar, AB-Inbev China

(Youtube only, sorry. Link is here)

Thanks for watching. Below are other clips.

• AB-Inbev and Budweiser’s Clever Strategy for Beer in China – Pedro Aidar, AB-Inbev

• How AB-Inbev and Budweiser Won in China Beer – Pedro Aidar, AB-Inbev (Video)

• 5 Questions for Pedro Aidar of AB-Inbev About Beer in China (Video)

Cheers, jeff

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I am a consultant and keynote speaker on how to accelerate growth with improving customer experiences (CX) and digital moats.

I am a partner at TechMoat Consulting, a consulting firm specialized in how to increase growth with improved customer experiences (CX), personalization and other types of customer value. Get in touch here.

I am also author of the Moats and Marathons book series, a framework for building and measuring competitive advantages in digital businesses.

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