How Oriental DreamWorks and “Creative China” Are Disrupting Hollywood.

China is inching closer to becoming the world’s largest entertainment market and Hollywood studios are struggling to adapt. Cameos by Chinese film stars are being jammed, often nonsensically, into Western movies. Studio executives are flying in to meet with cash-rich Chinese moguls. And praise for China in Hollywood films has become commonplace. This is increasingly being described as self-censorship. […]

我如何在30个月里吸引190万关注者

2015年5月22日,我在LinkedIn上发布了我的第一篇文章。我努力了一个多星期,然后终于成功“发布”。起初,一切都平淡无奇。 在接下来的几天里,我的文章获得了大约50-100次阅读。我的粉丝(即我的人脉)从500增加到了505人。总体来说,这是一个令人沮丧的开端。

The Awesome But Mostly Unknown Story of Carlsberg Beer in China (Pt 1 of 2)

*The following is an excerpt from our One Hour China Consumer Book (which is available here.). “This story starts in 1999 and it centers around a Hong Kong native and long-time Carlsberg employee named Sunny Wong. Sunny joined Carlsberg as a sales manager in Hong Kong in 1987. He rose through the ranks and eventually […]

为什么星巴克在中国没有强有力的竞争对手

中国的万达正在公开叫板迪士尼;优步投入20亿美元对抗滴滴出行;阿迪达斯同李宁和安踏的战争已经持续多年;苹果正在和中国多家冉冉升起的竞争对手(小米,华为,Oppo等等)博弈。有一个现象总会在中国发生:一家成功的国际公司势必引发国内市场的激烈竞争。

How Yao Ming Launched the NBA China Into the Stratosphere (Pt 2 of 3)

This is Part 2 in a three part series on the awesome success of David Stern and the NBA in China. Part 1 is here. “You can make an analogy between Chinese watching basketball in the 1990’s and Americans watching The Ed Sullivan Show in the 1960’s. Americans weren’t watching because Ed Sullivan was particularly […]

在华投资失利了怎么办(第三篇): 摩根-士丹利和艾派迪

这是关于外资公司在华投资华丽失败的系列文章的第三篇。在很多情况下,他们会重返中国市场,并往往取得令人瞩目的成就。 第一篇文章中,我详细介绍了嘉士伯啤酒和达能最初是如何在中国市场失利的。但是之后,嘉士伯重返中国,并在中西部地区取得不俗业绩。第二篇文章中,我详细阐述了福特和菲亚特两家公司最初是如何在中国市场遭遇滑铁卢,但在过去几年里,福特在中国市场又取得了不错的销售业绩的。

为什么成为“中国的联邦快递”之争最近演变成了加速竞争(第一部分)

顺丰快递、圆通快递和其他中国快递公司竞相上市,随着利润的不断萎缩以及竞争威胁的加大,成为“中国的联邦快递”的梦想正迅速转变为资本和功能方面的军备竞赛。 本文介绍了我对这种加速竞争背后的逻辑以及2016年的发展形势的看法,不过首先我要介绍两个背景知识。