How Did Alibaba Beat Everyone? Products vs. Digital Platforms. (4)

Exercise:

  • For a shopping mall, credit card and conference (or convention), decide who are the core users, what is the type of interaction, and what is the frequency of interaction? Write it down.

Here are some notes from the book Platform Revolution.

Concepts for this class:

  • Pipelines vs. Digital Platforms
  • Digital Superpower: Enables a platform business model.

Companies for this class:

  • Alibaba

Photo courtesy of Alibaba.

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