How Did Alibaba Beat Everyone? Products vs. Digital Platforms. (Jeff’s Asia Tech Class – Podcast 4)

This is the fourth episode of my Asia tech class. It is an introduction to Alibaba and platform business models.

Exercise:

  • For a shopping mall, credit card and conference (or convention), decide who are the core users, what is the type of interaction, and what is the frequency of interaction? Write it down.

You can listen here or at iTunes, Google Podcasts and Himalaya.

This is part of Learning Goals: Level 2, with a focus on:
  • #3: The basics of Alibaba’s marketplace platform

Here are some notes from the book Platform Revolution.

Concepts for this class:

  • Pipelines vs. Digital Platforms
  • Digital Superpower: Enables a platform business model.

Companies for this class:

  • Alibaba

Photo courtesy of Alibaba.

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