JD.com, one of China’s largest e-commerce companies, has a 20-year plan that guides its strategic decisions and investments. In this Tech Strategy article, digital strategy consultant Jeff Towson explores JD’s long-term vision and how it has influenced the company’s growth.
Towson also discusses some of JD’s important past innovation strategy, such as its decision to focus on logistics and its investment in drones. These moves have helped JD differentiate itself from competitors and build a strong foundation for future growth.
This article is the first in a three-part series on JD’s digital strategy and provides valuable insights for anyone interested in understanding the company’s long-term vision and strategic direction.







