In this article, digital strategy consultant Jeffrey Towson discusses key aspects of digital transformation strategy of Hubspot. Explore the transformative impact of GenAI on HubSpot and the broader CRM industry overall.
Category Archives: Enterprise: Specialty
I Love the HubStop Business Model. But Not the One They Describe. (1 of 3) (Tech Strategy)
HubSpot has a great digital business model in theory. But their business in practice is a bit different than the amazing picture painted.
And that’s ok. Because their business model in practice is pretty great too. In this article, digital strategy consultant Jeffrey Towson explains HubSpot’s innovation strategy.
Medallia and Whether “Experience Management” Is Viable as Specialty Enterprise (Tech Strategy)
So much of the discussion about enterprise software and services is about the giants who dominate. Think Microsoft, Salesforce, etc. But what about the smaller, specialty plays? Which of the specialty enterprise companies will be viable long-term? That is the question I am interested in. In Podcast 108, I spoke about Tuya, which is a […]
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Tuya IOT and How to Predict the Winners in Specialty Enterprise (Tech Strategy – Podcast 108)
Jeffrey Towson discusses the Chinese smart home company Tuya in this podcast. He shares his five questions for assessing the viability of a specialty ecommerce company and discusses Tuya’s strengths and weaknesses. Tuya is a leading provider of smart home solutions, with over 200,000 customers in over 200 countries. The company has been growing rapidly, but it faces competition from other Chinese companies, as well as from global players like Amazon and Google.
Medallia and “Experience Management” as a Specialty in Enterprise Software (Tech Strategy)
B2B and enterprise software / services is a big, new frontier in digital China / Asia. It is far behind the West but it’s an area a lot of venture capitalists have been focusing on. There is the argument that the B2C story of the past 10 years is fading. I don’t really buy that. […]
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