Category Archives: China Digital Consumer Network

The Coronavirus Quarantine Economy Supercharged Taobao Live and the China Digital Consumer Network (Tech Strategy – Podcast 19)

The coronavirus quarantine economy has supercharged the growth of live-streaming and KOLs (key opinion leaders) in China. Taobao Live, a live-streaming platform owned by Alibaba, has seen its user base and sales grow significantly in recent months. This trend is likely to continue as the Chinese economy reopens and consumers increasingly turn to digital channels for shopping and entertainment.

How WeChat, TikTok and Chinese Consumers Are Disrupting and Personalizing Luxury

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In my online Asia Tech Class, I talk a lot about digital superpowers, which are digital tools that upend established business. And one of these superpowers a dramatically improved user experience, such that the traditional offering is now unacceptable to users. And this sort of dramatically improved user experience is what is happening in luxury […]