The Chinese beer market looks similar to beer markets in the rest of the world – mostly regional markets mostly dominated by a few giant beer companies. But take a look at the below chart from 2013. You’ll note that China evolved with one big difference with the rest of the world: The dominating beer […]
In Part 1, I asked how Chinese State-owned beer companies won in a business with no real government interests. That’s an unusual outcome and I wanted to figure out how it happened. My explanation is that Chinese beer SOEs won mostly by being early to market and by being better at acquiring small, legacy State-owned […]
嘉士伯啤酒在中国的故事是人人都应该知道的商业轶事。
以下内容摘自《一小时读懂中国消费者》一书。 “本故事开始于1999年，主角是在嘉士伯已工作多年的香港本土员工Sunny Wong。他于1987年加入嘉士伯，担任销售经理一职，多年来，几经升职，他最终成为了华北市场的总经理。
*The following is an excerpt from our One Hour China Consumer Book (which is available here.). “This story starts in 1999 and it centers around a Hong Kong native and long-time Carlsberg employee named Sunny Wong. Sunny joined Carlsberg as a sales manager in Hong Kong in 1987. He rose through the ranks and eventually […]