Alibaba’s ‘New Retail’ is a quantum leap in users, participation, data, and supply-side scale. Their core interactions on marketplace platforms (Tmall and Taobao) connect online merchants and brands with Chinese consumers. Digital strategy consultant Jeffrey Towson details how Alibaba exploited insights and innovated relentlessly. Alibaba transformed from a basic e-commerce site to a diverse ecosystem of businesses, all while maintaining a strategic advantage.
Delve into the reasons why Ofo, once a promising bike-sharing company, failed in the competitive Chinese market. This article offers a detailed examination of the factors contributing to Ofo’s spectacular rise and subsequent fall. Gain insights into the complexities of operating a business in China and the lessons that can be derived from Ofo’s experience.
Join Jeff Towson as he shares 4 critical lessons learned from his visit to JD’s E-Space, one of the most talked-about innovations in e-commerce. Understand what sets JD apart in terms of consumer experience, supply chain, and technology. Essential reading for CEOs and Executives who want to stay ahead of the curve in the fast-paced world of e-commerce.
Alibaba has three key lessons for Magalu, a Brazilian e-commerce company, on how to merge the physical and digital worlds to create a seamless customer experience. These lessons are:
1) Merge the physical and digital worlds to create a seamless customer experience.
2) Use data to personalize the customer experience.
3) Invest in technology to improve the customer experience.
The future of retail is OMO, and retailers that merge the physical and digital worlds will be the most successful.
In this captivating article, Jeffrey Towson delves into JD’s E-Space, a boundaryless retail strategy that integrates online and offline retail in China. Discover the potential implications and opportunities it presents for new retail, e-commerce, and online-merge-offline strategies. Dive into the exciting world of Chinese retail with Jeffrey Towson’s analysis and insights.
Alibaba’s journey began as a simple B2B platform, but it quickly expanded to connect consumers with small merchants through Taobao. This virtual bazaar, closer to C2C than B2C, emerged as a response to eBay’s entry into China. In this article digital strategy consultant Jeffrey Towson details how Alibaba strategically built demand-side scale, focusing on core interactions and ancillary growth opportunities.
Jeff Towson discusses Snowflake, Alibaba, and his 3 favorite cloud business models in this podcast. Listen now to learn more about these companies and their business models. This podcast is a must-listen for anyone interested in cloud computing!
I keep an eye on the larger moves by Alibaba. Not the constant stream of announcements and endless initiatives but the larger strategic moves that I think will change the trajectory of the company. This usually means talking with management when I can and following the investor days. A couple of years ago, Maggie Wu […]
I wrote about Alibaba’s 5 growth strategies under “Domestic Consumption”. But CEO Daniel Zhang has also outlined 5 growth strategies for Alibaba Cloud. And their cloud business is what everyone has been speculating about. It’s the most exciting growth opportunity but it also has the greatest uncertainty. I’ve argued Alibaba is 100% in the platform […]
I’ve mentioned externalizing capabilities as a strategic move many times. I thought I would detail that out. It’s common strategy in digital business models. And it has been very effective at Alibaba and Amazon in particular. Several years ago, I summarized the evolution of Alibaba’s platform business models in 7 graphics. The Rise of Alibaba […]