GenAI Playbook (Step 3b): Capture New Control Points. Then Bundle As Possible. Recall the “Digital Attacker Strategy” (10 of 12) (Tech Strategy)

Explore the structural advantages of bundling in digital strategies, where cross-selling and complementing digital goods play a pivotal role. Digital strategy consultant Jeffrey Towson explains how innovation strategy combines with bundling and cross-selling to enhance business outcomes

To access this post, you must log in as a member, purchase Subscriptions.

Comments are closed.