An Intro to Customer Capture as a Competitive Advantage in Digital (Tech Strategy – Podcast 119)


This week’s podcast is about customer capture as a competitive advantage. And how digital is really changing this type of moat.

You can listen to this podcast here or at iTunes and Google Podcasts.

Here is my new book:


Here are the 6 levels of competition:

Here is the checklist for competitive advantage.


From the Concept Library, concepts for this article are:

  • CA1: Share of Consumer Mind, Share of User Mind and User Capture
  • Competitive Advantages

From the Company Library, companies for this article are:

  • n/a

Photo by K X I T H V I S U A L S on Unsplash


I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.


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