Tuya and How to Predict the Winners in Specialty Enterprise (Asia Tech Strategy – Podcast 108)

This week’s podcast is about how to assess specialty companies within enterprise software and services. And about Tuya, which an interesting example of a specialty B2B play.

You can listen to this podcast here or at iTunes and Google Podcasts.

Here is my new book (released December 1):

Here are my 5 questions (thus far) for assessing the viability of a specialty ecommerce company.

  1. Is the company sufficiently differentiated in the user experience? Or did they just get there first?
  2. Can the company compete and/or differentiate in logistics or infrastructure without ongoing spending?
  3. Does the company have a strong competitive advantage in a circumscribed market?
  4. Is there a clear path to significant operational cash flow?
  5. Has the company avoided markets and situations that are attractive or strategic for the major ecommerce companies?

My 6 Levels of Digital Competition

Level 2: Digital Operating Basics

Here are my 5 questions (thus far) for assessing the viability of a specialty enterprise company.

  1. Is the company sufficiently differentiated in the user experience? Or did they just get there first?
  2. Can the company compete and/or differentiate in sales / marketing or R&D without ongoing spending?
  3. Does the company have a strong competitive advantage in a circumscribed market?
    1. Pay attention to DOB1 and DOB4 for operating performance
    2. Pay attention to switching costs and standardization network effects for structural advantages
  4. Is there a clear path to significant operational cash flow?
  5. Has the company avoided markets and situations that are attractive or strategic for the major enterprise companies?
    1. Pay attention to hierarchies of control.

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Related articles:

From the Concept Library, concepts for this article are:

  • Hierarchy of Control
  • Enterprise Specialty

From the Company Library, companies for this article are:

  • Tuya

Photo by Sebastian Scholz (Nuki) on Unsplash

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I write and speak about digital competition and China / Asia’s leading tech companies.

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