Sora is a text-to-video AI platform that can generate high-quality short videos from any text input. This poses a serious challenge to ByteDance, the leader in short video content creation and distribution. In this article, digital strategy consultant Jeff Towson explains why Sora is a disruptive innovation and how ByteDance can respond to it by leveraging its core competencies.
ByteDance, the parent company of TikTok, faces a new challenger in the short video market: Sora, a text-to-video AI platform that can generate realistic videos from any text input. Sora’s technology poses a threat to ByteDance’s core competency of content creation and distribution. In this article, Jeff Towson analyzes the tech strategy behind Sora and ByteDance, and suggests how ByteDance can respond to this disruption.