What Should Giant Bicycles Have Done About Mobike, Ofo and China Bike-Sharing? (Jeff’s Asia Tech Class 2)

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This is the second episode (and first case) for my Asia tech class. It is about what the leading bike manufacturers (like Giant) should have done in response to the rapid rise of China bike-sharing.

Vote #1: Do after listening to the summary of the situation.

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Vote #2: Do after finishing the podcast.

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Write a 3 Minute Pitch for the CEO on What Giant Should Do

Please take 10-15 minutes and write it down. It’s the best way to learn. If you want, you can post it in the discussion forum. Located here.

Companies:

  • Mobike
  • Ofo
  • Giant

Concepts:

  • Jobs to be Done
  • Access vs. Owner Businesses
  • Demand Purification: Convenience Plus Low Price

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