In 2022, luxury e-commerce platform Secoo Holding Ltd filed for bankruptcy in Beijing. After 14 years of operations, this was a disappointing end to the largest luxury marketplace in the world’s largest luxury market. The company (founded by Li Rixue in 2008) grew out of a second-hand handbag shop. It went digital and found itself […]
In this podcast, Jeffrey Towson discusses the competitive landscape between Farfetch and Secoo in the luxury e-commerce market in China. He argues that Farfetch has the global reach and brand recognition, while Secoo has the strong local presence and relationships with luxury brands. Towson believes that the winner of this race will depend on which company can execute its strategy better and adapt to the ever-changing Chinese market.