Magazine Luiza, also known as Magalu, is a leading entity in digitizing physical retail in Brazil, pushing the boundaries of Online-Merge-Offline (OMO) retail. The company’s unique ‘virtual stores’ concept in the 1990s set them up for digitization, and their strategic initiatives in recent years have further solidified their position as a tech-forward retailer. With a strong focus on growing product selection, enhancing user convenience, and improving the user experience, Magazine Luiza is well positioned to capitalize on the early stages of e-commerce adoption in Brazil.







