This week’s podcast is about Full Truck Alliance, a B2B marketplace platform for freight and cargo. There are a lot of lessons on the difficulties and complexities of matching, pricing and network effects for more complicated services.
Questions for simple network effects:
- Local vs. regional vs. international network effects?
- Fast vs. slow network effects?
- Directionality of interactions (Facebook vs. Twitter)?
- Degree vs. value of connections?
- Minimum viable scale vs. asymptotic scale?
- What is congestion / saturation / degradation scale?
- Linear vs. exponential growth at different scales? For each user group.
Questions for complicated network effects:
- Less than truckload freight (LTL). This is about coordinating demand and locations for mobility. This is similar to carpooling in ride-sharing. The matching, pricing and network effects are more complicated.
- On-demand vs. synchronous vs. asynchronous. Matching, pricing and network effects are more complicated. Pricing can follow spot demand vs. scheduled.
- Cyclical and other fluctuations in both supply and demand. This impacts both prices and utilization.
- Route specific network effects. Need to balance supply and demand (and critical mass) on each route.
- Serial routes. Matching, pricing and arranging multiple routes in sequence. Much more complicated
- How does this compare with economies of scale in geographic density.
How FTA describes its flywheel.
Numbers on FTA usage
From the Concept Library, concepts for this article are:
- Network Effects – Simple
- Network Effects – Complicated
- Marketplaces for Services
From the Company Library, companies for this article are:
- Full Truck Alliance
I write, speak and consult about how to win (and not lose) in digital strategy and transformation.
I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.
I host Tech Strategy, a podcast and subscription newsletter detailing the strategies of the best digital businesses in the US, China and Asia.
My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.
With my subscription newsletter, you will:
Get a deeper understanding of the strategies and business models of the best digital companies.
Get specific frameworks for measuring competitive advantage in digital businesses and for traditional businesses doing digital transformation.
Get an edge in predicting what is going to happen next and who is going to win.
Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.