Can Baidu Thrive As a Stand-Alone Search Engine? (Asia Tech Strategy – Podcast 76)


This week’s podcast is about Baidu and its key strategic questions:

  • Can it thrive as a stand-alone search engine? Against competitors such as Tencent and ByteDance.
  • What is its best growth opportunity? I think cloud.
  • Did it need to go into content? How far?
  • Can it compete in the attention market? Search plus feed.

You can listen to this podcast here or at iTunesGoogle Podcasts and Himalaya.

Here are my mentioned slides:






Related podcasts and articles are:

From the Concept Library, concepts for this article are:

  • Search Engines
  • Learning Platforms
  • Standardization and Interconnection Network Effects

From the Company Library, companies for this article are:

  • Baidu

Photo by Rami Al-zayat on Unsplash


I write, speak and consult about digital strategy and transformation.

My book Moats and Marathons details how to measure competitive advantage in digital businesses.

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