Can Baidu Thrive As a Stand-Alone Search Engine? (Asia Tech Strategy – Podcast 76)


This week’s podcast is about Baidu and its key strategic questions:

  • Can it thrive as a stand-alone search engine? Against competitors such as Tencent and ByteDance.
  • What is its best growth opportunity? I think cloud.
  • Did it need to go into content? How far?
  • Can it compete in the attention market? Search plus feed.

You can listen to this podcast here or at iTunesGoogle Podcasts and Himalaya.

Here are my mentioned slides:






Related podcasts and articles are:

From the Concept Library, concepts for this article are:

  • Search Engines
  • Learning Platforms
  • Standardization and Interconnection Network Effects

From the Company Library, companies for this article are:

  • Baidu

Photo by Rami Al-zayat on Unsplash


I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

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Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.


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