



This week’s podcast is about Baidu and its key strategic questions:
- Can it thrive as a stand-alone search engine? Against competitors such as Tencent and ByteDance.
- What is its best growth opportunity? I think cloud.
- Did it need to go into content? How far?
- Can it compete in the attention market? Search plus feed.
You can listen to this podcast here or at iTunes, Google Podcasts and Himalaya.
Here are my mentioned slides:
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- Baidu’s Search Engine Explained in 3 Slides (pt 1 of 3) (Asia Tech Strategy – Daily Update)
- Baidu is Struggling in Content Creation, Push Feeds and the Attention Market (Pt 2 of 3) (Asia Tech Strategy – Daily Update)
From the Concept Library, concepts for this article are:
- Search Engines
- Learning Platforms
- Standardization and Interconnection Network Effects
From the Company Library, companies for this article are:
- Baidu
Photo by Rami Al-zayat on Unsplash
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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.
I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.
My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.
Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.






