Fiverr and the Classic Marketplace Platform Playbook (Asia Tech Strategy – Podcast 74)

This week’s podcast is Fiverr and their classic approach to building a marketplace platform (for freelance services). I don’t go into it too much but I thought it was a good example of a common playbook for venture capital-backed early stage companies.

You can listen to this podcast here or at iTunesGoogle Podcasts and Himalaya.

Andreesen Horowitz listed 4 types of competitive advantages:

  • Network effects
  • Economies of scale
  • Direct brand power
  • Differentiated technology

My competitive defensibility pyramid:

Related podcasts and articles are:
  • N/A

From the Concept Library, concepts for this article are:

  • Platforms: Marketplace
  • Network Effects
  • Competitive Advantage: Differentiated Technology?

From the Company Library, companies for this article are:

  • Fiverr

Photo by Brooke Cagle on Unsplash

———-

I write and speak about digital China and Asia’s latest tech trends.

I also run Asia Tech Strategy, a podcast and subscription newsletter on the strategies of China / Asia tech companies.

My subscription newsletter offers:

Deeper insights into the strategies of the tech giants of China / Asia. I help investors see around the corner – both with tech giants and rising companies.

See the big picture. Get a better understanding of Asia’s digital ecosystem. What are the important tech themes? What will the future look like? Where to hunt for opportunities?

A unique view from on the ground of digital China / Asia.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

Leave a Reply