Fiverr and the Classic Marketplace Platform Playbook (Asia Tech Strategy – Podcast 74)

This week’s podcast is Fiverr and their classic approach to building a marketplace platform (for freelance services). I don’t go into it too much but I thought it was a good example of a common playbook for venture capital-backed early stage companies.

You can listen to this podcast here or at iTunesGoogle Podcasts and Himalaya.

Andreesen Horowitz listed 4 types of competitive advantages:

  • Network effects
  • Economies of scale
  • Direct brand power
  • Differentiated technology

My competitive defensibility pyramid:

Related podcasts and articles are:
  • N/A

From the Concept Library, concepts for this article are:

  • Platforms: Marketplace
  • Network Effects
  • Competitive Advantage: Differentiated Technology?

From the Company Library, companies for this article are:

  • Fiverr

Photo by Brooke Cagle on Unsplash


I write and speak about digital China and Asia’s latest tech trends.

I also run Asia Tech Strategy, a podcast and subscription newsletter on the strategies of China / Asia tech companies.

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