Fiverr and the Classic Marketplace Platform Playbook (Winning Tech Strategy – Podcast 74)

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This week’s podcast is Fiverr and their classic approach to building a marketplace platform (for freelance services). I don’t go into it too much but I thought it was a good example of a common playbook for venture capital-backed early stage companies.

You can listen to this podcast here or at iTunesGoogle Podcasts and Himalaya.

Andreesen Horowitz listed 4 types of competitive advantages:

  • Network effects
  • Economies of scale
  • Direct brand power
  • Differentiated technology

My competitive defensibility pyramid:

Related podcasts and articles are:
  • N/A

From the Concept Library, concepts for this article are:

  • Platforms: Marketplace
  • Network Effects
  • Competitive Advantage: Differentiated Technology?

From the Company Library, companies for this article are:

  • Fiverr

Photo by Brooke Cagle on Unsplash

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I write, speak and consult about digital strategy and transformation.

My book Moats and Marathons details how to measure competitive advantage in digital businesses.

I also host Tech Strategy, a podcast and subscription newsletter on the strategies of the best digital companies in the US, China and Asia.

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Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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