The 3 Effects of Network Effects. Plus So-Young’s Cool Marketplace. (Asia Tech Strategy – Podcast 67)


This week’s podcast is about network effects. And I argue they are actually three effects at the same time. Plus some stuff about So-Young’s marketplace for services.

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You can listen to this podcast here or at iTunesGoogle Podcasts and Himalaya.

The 3-4 types of effects with network effects are:

  • NE Competitive Advantage
  • Barrier to Entry
  • Other Competitive Advantages such as switching costs.
  • Flywheel

Here is the article I mentioned:

Related podcasts and articles are:

From the Concept Library, concepts for this article are:

  • B2B Customer View: Necessary, Strategic vs. Critical
  • Platforms: Marketplaces for Products and Services
  • Network Effects

From the Company Library, companies for this article are:

  • So-Young International
This is part of Learning Goals: Level 7, with a focus on:
  • 35: Competitive Advantage and Digital Competition

Photo by Alina Grubnyak on Unsplash


I write, speak and consult about digital strategy and transformation.

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