Cheers from Peking University (although I’m actually on the beach in Brazil this week(see photo)),
I send out an email about once a month with the best China consumer and digital China reading I have come across (and I read most everything). Plus some of my recent writing.
Below are my recommended China articles and books for February. Hope your new year is going well.
If you know someone who would like to be on my reading list, please send them to www.jefftowson.com.
Good Articles and Books
Aiming at Armpits: When Foreign Brands Misfire
A great NYTimes article about why deodorant and other products have misfired in China.
China’s Industries And Services Are Going Digital
A fantastic McKinsey report by my co-author Jonathan Woetzel – on digital transformation in China.
A Romantic Comedy Crushed Star Wars at the Chinese Box-Office
The Last Jedi opened and then left Chinese theatres in about 14 days. Crushed.
How Technology is Hacking Your Mind
A fascinating article about some of the psychological tools many websites employ.
Chinese Men Now Outspend Women Online
Some cool facts about China’s “dudeconomy”.
My Recent Stuff
An Interview With Alex Zhang, Alibaba Pictures.
A video interview on what everyone is getting wrong about Chinese entertainment.
How Alibaba’s New Retail Disrupts JD.com
A 4-part series on some of the theory behind new retail and how it impacts JD’s hybrid approah.
Why Uber Will Merge With Didi (Again)
A long-shot prediction about how Didi’s international expansion could lead to a global partnership with Uber.
The Negotiation of Alwaleed’s Life
Some thoughts on the incarceration of my old boss Saudi Prince Alwaleed
Three Predictions for Digital China for 2018
A fun video from the Carribean about what I think will be important in digital China in 2018.